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Apple ‘Life on iPad’ Highlights Unique Uses for Holiday Shoppers

Apple loves to show off its products in extraordinary situations, but even Cupertino couldn’t predict some of the real-life uses for its tablet lineup.

‘Tis the holiday season, a new promo page dubbed “Life in iPad” highlights iPad users from around the world to show us that the tablet is good for a lot more than just playing games and checking e-mail. The video takes us on a tour of the iPad at work, showing its adoption by a wind turbine technician, a farm worker, a professional speedskater, an underwater sea diver, a vineyard owner, an off-road race car driver, a firefighter, a choreographer, a surgeon, and a mountain climber and more, who use the iPad in unique ways.


For iPad, it’s a rather fascinating and insightful look at just how powerful the device, as well as its range of software and apps, has become over the past few years, and while competitors perhaps correctly claim that the stringent nature of the ecosystem is rather limited, the iPad remains not only the most popular, but arguably the best tablet currently available. Besides, the fact that the iPad Air is now thinner and lighter than ever before – allied to the iPad mini being, to all intents and purposes, as powerful as its larger brother – gives Apple’s effort a great deal more respectability. And also, given that most of us do use the iPad for largely non-productive purposes, it’s refreshing to see that some are putting the technology at their disposal to very good use.

But Apple reminds us that the iPad is good for play, showing us children using it for fun. The video also delves into the stories behind the speedskater, surgeon, and other professionals.

Yep, it’s a promo designed to sell more tablets, but it’s worth watching if only to catch the very end when the climber tucked in a tent on the sheer side of an icy mountain pulls out an iPad. Check out the Life on iPad ad campaign to read the full stories.